Practical solutions for PPWR compliance
From material transitions and recyclability requirements to new labeling obligations, the PPWR introduces significant changes across the packaging landscape.
We develop packaging concepts that assess relevant PPWR requirements, including material transitions, recyclability requirements and labeling obligations, while supporting technical and economic feasibility.
Let’s get ready for PPWR – with KOCH.
Cuts your development times and costs
Can be seamlessly integrated into your packaging process
Offers maximum application and user friendliness
Optimized to meet the specific requirements of your industry
"The PPWR is bringing far-reaching changes to the packaging industry. With KOCH, you can set the course today to integrate upcoming regulatory requirements into your packaging strategy at an early stage."
The new EU regulations on packaging and packaging waste come into force now and will remain in force until 2030.
They affect the entire EU market, including online trade. That's why you need to act NOW!
That's why you need to act NOW!
Your PPWR benefits with KOCH:
Fast-track development
Cost-saving integration
Highly functional materials
Optimal product presentation
Maximum user satisfaction
By 2030, your packaging must also be PPWR-compliant – according to the new Regulation 2025/40 published by the EU on January 22, 2025, in its Official Journal.
For consumer and healthcare products, the EU packaging regulation (PPWR) is leading to considerable uncertainty, high costs, and the pressure of not being able to keep up with the competition.
If you are concerned about expensive developments, complex machine conversions, and potential recalls due to errors, we have developed efficient solutions for you.
Your PPWR Starter Package is waiting for you!
and personal support - KOCH´s all-in-obe solution from a single source:
With the PPWR Starter Package, we support you with a structured assessment of your packaging from both a technical and economic perspective. Together, we identify relevant areas for action and outline concrete next steps, providing a sound basis for informed decision-making and further planning.
including an analysis of your current PPWR challenges
with assessment and optimization of a specific packaging solution.
from partnering with KOCH:
Let’s get ready for PPWR – with KOCH.
Thank you for placing your trust in us.
From selecting materials and developing packaging to implementing machine solutions, transitioning to PPWR-compliant product packaging by 2030 involves complex steps. Anyone who takes action now to ensure a reliable and cost-effective implementation can look ahead to these requirements with confidence.
The PPWR Starter Package was specifically designed for the consumer and healthcare sector focusing on contact lenses. As a decision-maker, we provide you with a well-founded solution approach that can already save you costs, errors, and time. You get to keep the results in any case.
To meet you exactly where you are now: In the first step, you’ll receive a free initial consultation that includes an individual analysis of your situation. In the second step, you’ll benefit from a free mini-workshop that includes a complimentary PPWR check for a specific packaging solution.
Our KOCH experts will contact you promptly. During the free initial consultation, we’ll identify your challenges regarding the PPWR. Afterwards, we’ll schedule an appointment for your free mini-workshop, which includes a complimentary PPWR check for a packaging solution.
No, there are no costs for you. From the personal initial consultation, through the service provided, right up to the follow-up discussion — our PPWR Starter Package is free and risk-free for you. We want to show you just how simple, efficient, and cost-effective working with KOCH can be.
The EU Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) establishes a harmonised, directly applicable legal framework for all packaging placed on the EU internal market. Its objectives include, among others, making all packaging recyclable in an economically viable manner by 2030, preventing waste, reducing excessive packaging, increasing recycled content, and reducing the use of substances of concern. The PPWR applies to various economic operators (manufacturers, importers, first placers on the market, distributors, fulfilment service providers, and e-commerce operators). It repeals Directive 94/62/EC and is a cornerstone of the EU’s circular economy strategy, driving the transition to circular packaging systems.
The Regulation was officially published on 22 January 2025 and entered into force on 11 February 2025. It applies in principle from 12 August 2026 (with specific transitional periods depending on the obligation). The PPWR sets the scene for the delegated acts, in which the technical details are described.
Key obligations are:
Yes. For medical and pharmaceutical applications, there are targeted exemptions and/or extended transition periods to safeguard sterility and patient safety. A case-by-case assessment is recommended, as requirements vary by product group and packaging function.
The PPWR introduces a EU-wide harmonised sorting/material identification labels. Information may also be provided digitally (e.g. QR code) in addition to on-pack details. The exact pictograms, data formats, and timelines will be defined through delegated acts; first obligations are expected from 2028.
Our recommendation: plan artwork templates and data structures early.
The currently known info is that for grouped, transport, and e-commerce packaging, the maximum void space permitted is 50%. Otherwise, for sales (primary) packaging, the design must be reduced to the minimum necessary to ensure package functionality. The EU will define calculation methodologies for the definition of empty space through delegated acts. The obligation applies from 1 January 2030 (or following the publication of the methodology).
Our packaging developers are already creating functional packaging concepts with reduced material usage and a lower proportion of empty space. This allows future packaging minimization requirements to be considered at an early stage.
The PPWR introduces the design for recycling and EU-wide assessment criteria with performance grades for packaging components and used material. It also requires minimum recycled content for specific packaging categories, with target years 2030 and 2040.
We can help you align material choices and packaging design with PPWR requirements.
Producers (typically the first placer on the market in each Member State) must be registered/authorised in EPR schemes, pay eco-modulated fees, and report annually. Without valid registration, packaging or packaged products may not be made available on the market.
If a product is made available or placed on the EU market, it must comply with the rules set by the PPWR, including EPR obligations.
Our process:
Packaging Competence Center (PCC)
In the Packaging Competence Center, we assess materials, packaging designs and manufacturing processes. This enables packaging concepts to be tested, evaluated and further developed with regard to relevant PPWR requirements, technical feasibility and application-specific requirements.
Project Management
Packaging concepts deliver value only when they are implemented effectively. Through structured project management, aligned processes, and transparent communication, we support your project from initial planning to a fully integrated solution.